1 - Personalize your customer relations
Studies have shown that people respond better to emails that actually address them by their first name - increasing click-thru rates by as much as 650%.
WebPartners Email Marketing system allows you to capture your subscribers:
- First name
- Last name
- Even their shoe size
You can then use these fields in your email to deliver personalised content.
2 - Build trust with your customers
One of the most important steps in the buying process is to establish trust with your visitors.
By starting your own weekly or monthly newsletter, you're establishing your website, as a credible source of information.
3 - Comply with email laws
In some countries, it's mandatory by law that every email has an unsubscribe link in it.
WebPartners Email Marketing system includes powerful permission features.
These put you in control of your email marketing campaign and include:
- Double opt-in confirmation
- One-click unsubscribe
These features are imperative.
The unsubscribe link should take the recipient directly to a page where they are then removed - courteously - from your mailing list.
4 - Grow your database
It is useful to include the Send to a Friend feature in any email marketing campaign.
It gives recipients the opportunity to forward the email to their friends and subscribe to your database.
5 – Increase response rates
You can do this by sending your campaign email:
- On Tuesday or Wednesday
- On the same day - at the same time
Studies conducted by online research analysts have shown people are more open to communication on Tuesdays and Wednesdays.
If you are consistent about when you send your email, subscribers will come to expect it and be more receptive to any special offers or promotions you may include.
6 - Consistency is key
If you're running a newsletter or frequent email publication, make sure you keep the look and feel consistent from issue to issue.
By doing this, you help to maintain and strengthen your brand and image, making it easier to close sales when you need to.
Create a template for your newsletter and use it whenever you need to create a new issue.
7 - Always sign on the dotted line
Always include a signature at the bottom of your emails, as it's one of the easiest ways to attract more traffic to your website.
This signature should include:
- Personal details
- Company details
- An unsubscribe link
You can use your signature to link back to your website, and even to other products.
8 - Free subscribe on your website
- Make use of your website to grab new subscribers
- Offer a free subscription link on your website
- Make the enrollment process quick and easy
9 - The quick subject line
Half a second is all you’ve got to catch attention when your email arrives in your subscribers inbox.
After this, they will either delete or ignore it.
Try to specify a benefit that the subscriber can expect by reading your email.
For example: Instead of using 'OurSite Newsletter Issue #1,' use 'OurSite Newsletter: 10 Tips for Financial Freedom.’
10 - Avoiding the spam filters
Most internet service providers use rigorous spam protection mechanisms to trap unsolicited email before it gets into their customers inboxes.
Avoid using words such as:
- Save Discount
These words/symbols should not be used in the subject line or the content of your email.
Avoiding them will help to ensure your emails don't get flagged as spam and deleted before they even get to your subscribers.
Need help with Email Marketing? Let us know.